Alex Bossenger of … The next few ideas below are inspired by A.J.’s testing and tweaking. Format the resulting data as a percentage. Here’s a formula that will pull out just the date and time from the full timestamp. Analytics metrics help partners and advertisers understand the performance of the content they promote on Twitter. The Top Tweets tab shows your social hits and misses. Thanks to all authors for creating a page that has been read 285 times. Related posts: How to Use Twitter Monitoring for Marketing, Sales, PR, Branding & Support Twitter Analytics: Make The Most Of Digital Marketing With These 15 Methods. * Important Note * Try to keep a balance between your followers and your following. The number of tweets you've sent over this time period appears in the "Tweets" section. If the month is not over, Twitter will show you the data for up to the current date of the month. Twitter is among the most popular social media platforms for companies in the logistics and supply chain industries. Analyze your Tweet data to understand your followers. Within native Twitter analytics, these individuals are called out as your “Top Follower” each month. A good solution for this is to use averages. Once you’ve exported your Twitter stats, you’ll likely see a bunch of columns that might not be immediately familiar. How to use Twitter analytics. With analytics, you can find out which of your tweets inspire the most engagement and use that information to create more impactful content. There are a couple murky stats that could trip you up in Twitter’s tweets dashboard. Mentions shows the total number of instances someone tweeted at you or mentioned your @username in a tweet. Like rate helps surface the best ideas. Use these interests as a good guideline for content and ideas, even if the scientific explanation isn’t obvious. As of late August 2014, the Analytics’ platform has been available to all users. Armed with this data, you can then compare your engagement with your tweet length. 3. In this tab, you’ll find an overview of how your individual Tweets are performing. Outside of your Twitter analytics dashboard, you can also get this breakdown by clicking on the bar chart icon on the tweet you are interested in. Tweet your best content on those days for the best audience. On the left, you’ll see your tweet highlights, which includes: Here’re a few ways you can use these insights: On the right, you’ll see a few key stats of your Twitter account for the month. Starting with the best days for average engagement per tweet, this can tell you when to maybe bump up your sharing schedule on a certain day to take advantage of a more fully engaged audience. The following handful of stats come courtesy of Tomasz. How to find this for your profile: Go to analytics.twitter.com and click on ‘Audiences’ in the menu at the very top of the page. Tweet Activity; Track Twitter Followers Read on to see what I’ve come up with and if you can gain some insights from these stats, too. This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics. Which days of the week do your tweets perform best? This metric doesn't take into account likes and retweets, only the number of times the tweet appeared in someone's feed. Last summer, I converted my twitter account to a business account and unlocked all of the juicy stats. Every word, photo, video, and follower can have an impact. (One area this statistic won’t take into account is the effect of viral sharing. Then choose Analytics from the ... 2. The official word from Twitter’s documentation is. How about retweeting? Don’t forget to follow me @kwidrick and tweet this article if you found it helpful! Engagement rate isn’t one of them. (Image URL are not counted in your tweets so this character count might exceed 140, which is okay since we are mostly interested in any general trends than a precise character count). How to use Twitter Analytics. We’ve built a full stack of social media tools to help modern brands grow their awareness, engagement, and sales. Twitter analytics tells you where on the tweet and where on the network that someone clicked or engaged with your tweet. Never have. You can also find similar data in Twitter’s analytics dashboard. There are a number of ways you can use the dashboard to drive your decision-making process: The bar graph gives a breakdown of Tweets (in gray) each day and their corresponding impressions. For instance, for impression numbers — i.e., how many times your tweet showed up in people’s feeds — you can get detailed breakdowns of when and where each of these impressions happened. Access Twitter Analytics. This includes clicking anywhere on the tweet (including external links, hashtags, mentions of other users, your username/profile, avatar, and expansion of details), replies, likes, and retweets. My go-to Twitter reporting tool is my social media analytics tool, Buffer Analyze. This includes retweets and your responses to other users. You can easily compare your average tweet performance for this month with the previous month and quickly determine if your Twitter performance has improved. For engagement rate, you can also perform the same set of steps as above, except sort and filter from the engagement rate column. (You can see his personal Twitter insights in his full blogpost.). Are they blind to long, 140-character updates? 2. How well-liked are your posts at different times of day? Twitter shows you the top 10 interests of your followers. Need a starting point? Become an advertiser. It tells you the relative value of the engagement numbers you see. Here’s how engagement rate per day looks for Buffer. To get started, log in to analytics.twitter.com with your Twitter username and password to turn analytics on for your account. Today I am going to give you a quick overview on why you should be using analytics for twitter for your blog/business. If you happen to see that your engagement numbers are really high for a particular handful of posts, does that mean that each of these posts performed the same? Here’s the way that Dan ties it all in to content creation: How to find this for your tweets: Divide likes by impressions. Service, Account primarily tweets in Arabic, Brazilian Portuguese, Danish, Dutch, English, Filipino, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Norwegian, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese, and Turkish, Account is not deleted, restricted, protected, or suspended, Top tweet/media tweet: Reshare it in the following month — with a new copy, Top follower: Reach out, thank the person for following, and start a conversation. wikiHow's. Now that we have impression data from Twitter, we can essentially find the same stat for tweets. To save you from all these manual calculations, Buffer Analyze calculates this for you using your past tweets. Another trick you might want to try is rounding the time to the nearest hour and then comparing the impressions at the hour level. You can also get this information — and much more — in the exported data offered by Twitter analytics. Create a new column, and copy this formula into the cells: (Change “A1” to be the cell that contains the tweet text.). When it comes to Twitter activity, it turns out something … From your Twitter home page, click More. And you can compare them with the previous period. Completion rate is listed after Video views. Here is my collection of 15 favorites, as well as how you can find these stats for your Twitter profile. Maybe folks think you need to be running ads to get all of the organic Tweet data. There’s a little bit of mystery behind how Twitter finds this number. Your follower count will likely have increased throughout the period of your analysis. Followerwonk and Tweriod are a couple of Twitter tools that can help you find this answer, based on when your followers are likely to be online. Include your email address to get a message when this question is answered. If you tweet — whether as a company, brand, or individual — you can get full Twitter analytics on your tweets and followers. If you prefer having everything in a single dashboard, you can also find this data in Buffer Analyze. With Buffer Analyze, you can see which of these tags performs best. Once you have this column, you can calculate the average reach for all your tweets. One of the best takeaways from this stat is that you’ll discover whether or not you should be resharing your tweets multiple times in order to hit more of your audience (chances are, you should be resharing). I’ve been using Twitter analytics for a very long time. 7. How to find this for your tweets: Same as above, except sort and filter from the clicks, retweets, or replies column. We use cookies to make wikiHow great. Go to the Twitter Analytics main page and sign in using your username and password. Alternatively, you can access your Twitter analytics through this direct link: analytics.twitter.com. Use Twitter analytics to find individuals in your network who are strong brand advocates or influencers to add to your current influencer programs. (See below for details.) How have my followers grown... How do you know what’s working with your social media? Alex Bossenger of … As seen in the graph above, Twitter stats tend to fluctuate on a daily basis. Make a new column in the spreadsheet, and add this formula for each tweet: (802,920 is the number of followers we have during the calculation. How to use Twitter analytics for metrics that matter. In short, Twitter analytics tools can help in the quest of giving your Twitter data a purpose and turning it into actionable insights that you can use to make well-thought business decisions and come up with a competitive marketing strategy. Both tell a unique story. Twitter offers its own analytics tool that provides insight into your activity on the platform. How to find this for your tweets: To find this stat, you’ll need to add a new column to your spreadsheet. On the left sidebar, click on “More” then “Analytics”. The ArrayFormula will fill down the data into the entire column. Use your latest follower count to give you more conservative calculations.). As of late August 2014, the Analytics’ platform has been available to all users. In other words, out of everyone who saw the tweet, what percentage of people did something with it. Once logged in, go over to Analytics and then scroll down and click on Tweet Activity.Your tweets for the last 28 days, as well as the number of impressions, engagements, link clicks, retweets, favorites and replies, will automatically appear.The example below shows the tweet activity for @CareerBuilder. Try placing this data into a pivot table, with the column set to Day and the value set to Engagements. Scroll down for monthly highlights. Avoid making embarrassing mistakes on Zoom! On the homepage of your Twitter analytics, you’ll get a 28-day summary of your Twitter account and a summary of each of the previous months. Both metrics count as engagement. Is there a general upwards trend? There’s likely more to the story. Facebook reach is a rather ballyhooed statistic. Once you have found your averages, you could use them to set your social media benchmarks and analyze your performance. Account metrics Profile visits are the number of clicks to your Twitter profile. The top 10 interests of your followers. The rest of the stats here will reference the exported Twitter data, so get your spreadsheets ready! I’ve found a lot of value in a couple simple tools for discovering the best stats and analytics for Twitter. To help you create better Twitter videos, Twitter created a new analytics dashboard for your videos. Twitter Cards help you richly represent your content on Twitter. How to find this for your tweets: In your exported spreadsheet, change the formatting of the Time column to view the numbers as minutes/hours instead of the full timestamp. We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer), there are free tools from the social networks themselves: Facebook Insights, Pinterest analytics, and now Twitter analytics, too. Look at the far right column in the table of tweets. wikiHow is where trusted research and expert knowledge come together. Click on it, and a drop-down menu will appear. Here, find … As this feature is still under beta testing, it might change (and get even better) in the future. Interests will be on the main followers dashboard. How to find this for your profile: Go to analytics.twitter.com, and it’ll be right there! Tweet impressions are the number of times a Twitter user may have seen your tweeted content. In the Twitter app for iOS or Android, tap the analytics icon visible in your Tweets. In the right top corner, you can see a summary of the current month and below your top tweets, as well as top media tweets. And in this post, you'll find out how to leverage LinkedIn for your business.... Everything you need to know about Instagram analytics — from what metrics and insights are available to how to what you can do with them to boost your Instagram marketing.... Where do you turn for meaningful stats on your social media marketing? You’ll see a Tweet Activity overview listing impressions, engagements, and engagement rate (engagements divided by impressions) for each tweet. Tomasz Tunguz of Redpoint came up with some really useful ways to break down his Twitter stats. Using Twitter analytics to drive business growth Twitter’s analytics helps you understand how the content you share on Twitter grows your business. On our @Buffer account, we reach about 2 percent of our followers on average with each tweet. Like a blank canvas, it certainly has its boundaries, but with a little creativity, it’s an excellent tool for connecting with consumers and customers alike. We know ads can be annoying, but they’re what allow us to make all of wikiHow available for free. Twitter will show you data for up to 3,200 tweets, including a breakdown of all impressions and other engagement numbers. If you scroll down, you will get to see similar summaries for practically any month you have had your Analytics on. 1. Digging into your Twitter analytics will tell you the best time based on how your tweets have performed in the past. To access your Tweet activity: On a desktop or laptop computer, visit analytics.twitter.com and click on Tweets. Same goes for click stats and engagement metrics (likes, retweets, etc.). Please help us continue to provide you with our trusted how-to guides and videos for free by whitelisting wikiHow on your ad blocker. Twitter analytics will give you an understanding of how the content you post on Twitter is helping to grow your business. 4. This stat can be helpful in figuring out when your followers are most engaged during the day. How to find this for your tweets: Under the Posts tab in Buffer Analyze, there’s a table that ranks the hashtags you have used based on their average impressions or engagement rate. Here’s how average tweet engagement per day looks for Buffer. For instance, were they retweets or likes? Your tweet resonated with someone else, and they wanted to give a virtual high-five. The good rule of thumb is to make sure your followers are greater in number than your following. That’s the three dots icon above your avatar and the blue Tweet button. Twitter Analytics is Twitter’s built in Twitter data analysis feature that allows you to track the performance of your Twitter account. We’re always keen to learn data on the ideal length of tweets, so this one could prove really insightful. Impressions refer to how many times your tweets are seen on Twitter—make your goal converting those impressions into engagements to really expand your reach. I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. By using our site, you agree to our. The best part is that it’s completely free and fairly straightforward to understand. Let’s talk first about the Tweets data. Check out this quick look at how to read your Twitter analytics. This makes it challenging to compare your performance for a period (e.g. Go to https://analytics.twitter.com. If you prefer using the native Twitter analytics dashboard, you can find the trend data for five engagement metrics on the right of the “Tweets” page. Is there a particular time of day when your followers enjoy clicking to read what you’re sharing? % of people told us that this article helped them. I often think of Twitter analytics as the data behind the tweets. Twitter has one of the most straightforward dashboard tools available to social media marketers in the form of Twitter Analytics. How To Use Twitter Analytics For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. If you use Twitter, you should be taking advantage of its analytics platform to help you find out what your most effective content on Twitter is.. Here’s how to get started with Twitter Analytics and make smarter marketing decisions: First, go to analytics.twitter.com and log in using your regular Twitter credentials.. If your analytics dashboard seems a little bare at first, give it time. What topics resonate your followers? Someone found your tweet valuable enough to share with their audience. A successful LinkedIn strategy combines the power of company pages with employees’ personal profiles. You can also check engagement rate to see which day of the week an individual post stands to perform best in terms of engagement rate. From the dashboard, go to “Tweets” and click the export button in the upper-right corner. Impressions and views are always a nice metric to keep an eye on, and you’ll probably also be interested in how engaged your audience is with your sharing. I think part of the problem is that the analytics feature is buried under the Ads interface. Here are some helpful definitions: First off, it’s amazing that Twitter has handed over such detailed analytics to users on the engagement and statistics behind tweets. Twitter offers its own analytics tool that provides insight into your activity on the platform. Twitter Analytics home. Click the More menu at the top. For instance, if you typically post eight times per day and you have a Tuesday where you only post four times, you can expect Twitter to report that most of your tweet stats have gone down for that Tuesday when, in fact, the stats at the per-post level could very well have stayed the same or even improved. Start using Twitter Cards. Use Twitter analytics tools to gauge your engagement to pinpoint your target market and follow them. How to find this for your tweets: Since you already have your impression stats, you simply need to divide impressions by total followers. The Twitter metrics that are most important for business accounts can be broken down into account metrics—which apply to your overall Twitter profile and your follower base—and individual tweet metrics, which track the engagement numbers for specific tweets. Or is it flat? View a 28-day summary at the top of the page. 1. Learn the strategies and tactics to take your social media marketing to new This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. [Editor’s Note: This article was written before a recent update to Twitter’s … Basically, what time of day is best to post in order that the most people will see a tweet? Only videos you've published through studio.twitter.com and ads.twitter.com will appear here. 5. How To Use Twitter Analytics. Twitter analytics is open to everyone. Much of the information you’ll see on your analytics tool looks great and helpful. When you’re ready for the next step, try out one of the 15 vital Twitter stats above and see if what you discover might help you tweet better. If you really can’t stand to see another ad again, then please consider supporting our work with a contribution to wikiHow. Let’s say you often tweet with a go-to group of hashtags, for instance #socialmedia, #seo, and #inbound. Now you can sort and filter the engagement column and the day column. Once you spot any trends of your Twitter performance, it can be helpful to Buffer Analyze, you can get graphs of key metrics such as clicks, likes, and followers. (Bonus: I’ll be happy to share all the Buffer insights, too.). I haven’t been running ads on my account. To export analytics to a CSV file, open the tweet or video analytics page and click the. He calls it favorite rate (or perhaps now, like rate). When users follow your brand (followers), it is important to track how they are interacting with your content. If you haven’t yet, access your Twitter analytics dashboard now (it’s free and easy), and have a look around. How to find this for your tweets: Same as above, except sort and filter from the engagement rate column. It’s super helpful because it shows the number of engagements divided by impressions. Videos are becoming a popular content format on many social media platforms, including Twitter. You can access Twitter analytics by logging into your Twitter account and clicking your profile image in the upper-right corner of the screen. First off is impressions by the time of the day. Alex Bossenger of Social Media Examiner wrote a great overview of what all you can get from Twitter analytics. Twitter’s analytics dashboard (direct link: https://analytics.twitter.com) is a great, free alternative that also provides many helpful stats for marketers. How to Use Twitter Analytics. You can access Twitter Analytics by tapping your profile and selecting "Analytics" from the dropdown menu: Now, find out how to use every element of your Twitter Analytics by jumping to each section listed below: Twitter Engagement Rate; What are Twitter Impressions? This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. Analyzing the performance of your tweets is the backbone of a successful Twitter campaign. The first time you log into Twitter ads, set your country and time zone. Take the downloaded file and import into Excel or Google Sheets. Once this data is there, copy it to your clipboard and “paste as values” into a new column (preferably on a new sheet to keep things clean). We’re also making a general assumption that a person is only seeing our tweet once.). Once you have the time in hours, you can put together a pivot table (with the row set to Time and the value set to average impressions) to compare the time to average impressions of tweets. If you want to learn more about your followers, you can click over to the “Demographics” or “Consumer Behavior” tab to see their age group breakdown, country, buying styles, and more. Engagements are the total amount of times people have interacted with a tweet. With Buffer Analyze, I can get a quick view of the essential stats and in-depth look at how my latest tweets have performed — including clicks, retweets, likes, and impressions. In other words, it’s a free tool you can use to check how well your Twitter account is performing as well as provides detailed Twitter … When we focus on the day-to-day activities of social media, we can sometimes miss out on the bigger picture. Voila! How to find this for your tweets: Like we did above for the impression by time of day, we’ll need to make a new column in the spreadsheet and add a formula: A2 should be changed to reflect the cell where the tweet’s date is stored. Pro tip: You can remove all of the @-replies from the spreadsheet by sorting the “Tweet text” column alphabetically and deleting the rows that begin with an @ symbol. The engagement rate is the number of engagements divided by the number of impressions. A high engagement rate would indicate that your tweets are making people want to interact with them. This wikiHow teaches you how to use Twitter Analytics. When it comes to Twitter analytics and Twitter metrics in general, I’ve done a bit of research into what exactly we can learn — as straightforward as possible — from all the awesome numbers Twitter displays. a month) with the period before. Twitter Analytics shows you how your audience is responding to your content, what's working, and what's not. The formula will extract the day of the week from the date. Click the Events tab to access a calendar of major events, holidays, sports seasons, movie premieres, and recurring hashtags. This includes information such as impressions, clicks, video views, and spend. And what’s not working? TWITTER ANALYTICS TUTORIAL: HOW TO ACCESS AND USE TWITTER ANALYTICS FOR GROWTH. The data is automatically set to cover the last 28 days, but you can adjust it by using the calendar icon in the top right corner. Solution for this is to use Twitter analytics to drive business growth ’. Might want to try is rounding the time of the juicy stats would indicate that your tweets have performed the. Balance between your followers and your responses to other users and it ’ s the formula will give a... Platforms for companies in the graph above, Twitter ’ s completely free and fairly straightforward to.... 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